PROJECT PLAY: BALTIMORE

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Our first model initiative, Project Play: Baltimore identified and facilitated opportunities for leaders to grow the quality and quantity of youth sport opportunities. Our specific focus was on a two-square-mile area of East Baltimore, where Under Armour helped renovate a recreation center in 2016 and asked us to assist stakeholders throughout the area.

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Since the release of the State of Play: Baltimore report, the initiative made significant progress in the following ways:

  • The National Fitness Foundation partnered with Baltimore City Public Schools to support physical education programs with training and up to $50,000 in grants

  • USA Field Hockey teamed up with the Living Classrooms Foundation and other local leaders to introduce field hockey

  • USA Swimming Foundation and Baltimore City Recreation and Parks (BCRP) collaborated to teach youth necessary swimming skills and water-safety tips. Additionally, BCRP is now a Make a Splash Local Partner of the USA Swimming Foundation, making them eligible for gran ts up to $15,000 to support their swimming needs.

  • Project Play: Baltimore supported Banner Neighborhoods Community Corporation in developing sports leagues and becoming a Year One recipient of the Baltimore Children and Youth Fund with a $290,000 grant. Banner was selected as a member of the inaugural class of Project Play Champions.