Project Play 2020 Q&A

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What are the areas that the group is focused on?

Project Play 2020 will focus on developing actions that address the following KPI – we’ll call them “Key Play Indicators” – for youth through age 12. These KPI are measured annually on a national level by the Sports Fitness Industry Association through a household survey conducted by Sports Marketing Surveys:

  • Sport participation among youth
  • Youth coaches trained in key competencies
  • Average number of team sports played
  • Inactive children – i.e. lowering the number of kids engaged in no activity

Why did we choose the year one priorities of coaching and sport sampling?

Train All Coaches and Encourage Sport Sampling are two of the eight plays, or strategies, recognized by the Aspen Institute in the Sport for All, Play for Life: A Playbook to Get Every Kid in the Game as key in stakeholders getting and keeping kids active through sports. The group will use the report as a filter to identify annual priorities, and was determined that initially it could make progress in these two areas.

How will this group go about its development of opportunities?

The founding members of Project Play 2020 comprise the initiative’s Project Play 2020 Advisory Group, who collectively guide the overall development of the initiative, help determine annual priorities, and agree to make a commitment to action consistent with one or more of the KPI. Working Groups tied to each of the priority areas then develop and execute the strategy on behalf of each one, led by co-chairs. Members self-select one of the Working Groups to join with the remit to develop partnerships and utilize resources and assets to support the priorities.

What is Aspen’s role?

The Aspen Institute Sports & Society Program is the backbone organization in charge of applying the collective impact methodology to support the Advisory Group and help drive Project Play 2020’s goals. The Institute has a multifaceted role that includes: facilitating the development of a shared agenda, analyzing data to find opportunities and track progress, fostering communication across all groups, and providing ideas to the Advisory Group that support their efforts to create mutually reinforcing actions. Where appropriate, Aspen will also assist or take the lead in the development of resources and tools.

Sue Hunt ( is director of Project Play 2020.

What type of programs or initiatives could emerge from this group’s work? 

  • Grant-making or policies that address the KPI or annual priorities
  • Deployment of an organization’s resources to create or enhance a program
  • Introduction of breakthrough solutions (e.g., technology, media)
  • Announcement of a new or enhanced partnership
  • Leadership in rallying other entities within each organization’s sector
  • Creation of a PSA or communication campaign
  • Other interventions or programs
  • Pilot projects in regions and cities

How will this group measure success?

We will monitor the KPI on a timely basis while also setting specific goals within each of the annual priorities, such as the development of resources to grow the quality and quantity of youth coaches. We will also endeavor to achieve more immediate wins that support the annual priorities and other “plays,” such as the Project Play Parent Checklists supported by Target and distributed at the 2017 Project Play Summit.

Can other organizations Participate in Project Play 2020?

Yes! A select number of motivated organizations will be invited to join the Advisory Group as the initiative continues to evolve. We will also look to invite other organizations to join Project Play 2020’s broader coalition – "Project Play Champions" – by aligning efforts with the initiative, with its 20-20 vision of what good looks like in youth sports and belief that achieving this vision depends on mutually reinforcing actions by many groups. Project Play Champions details were released in early 2018.

Return to Project Play 2020 page