Day 1 Schedule, Sept. 6

Watch all of the videos


8 Am – registration and breakfast

Youth sports demo by The First Tee of Greater Washington, DC

8:25 am – Project Play Welcome

Dan Hicks, Broadcaster, NBC Sports

Andrea Nielsen, Director of Corporate Social Responsibility, Target

8:40 am  STATE OF PLAY: 2017 (Streamed live)

Tom Farrey, Executive Director, Aspen Institute Sports & Society Program

9:00 am ASK KIDS WHAT THEY WANT (streamed live)

Kids: so When do we get a vote?


  • Nina Locklear, 11, Baltimore, MD
  • Claire Vashon, 10, Walled Lake, MI
  • Brenton Baker, 9, Buffalo, NY
  • Andrew Ramos, 9, Montgomery Village, MD

Moderator: Dan Hicks, Football/Golf/Olympic Broadcaster, NBC Sports

9:20 am – major Announcements (streamed live)

9:40 am – Reintroduce Free Play

From pokemon go! to esports – lessons and opportunities 


  • Chris Kluwe, Former NFL Punter/Esports Entrepreneur
  • Angela Ruggiero, Co-Founder/Managing Director of Sports Innovation Lab, Hockey Hall of Famer
  • Vikram Grover, Senior Director of Business Development, Niantic (maker of Pokemon Go!)
  • Rich Luker, Founder, Luker on Trends

Moderator: Jeremy Goldberg, President, LeagueApps


9:40 am – Emphasize prevention



  • Shellie Pfohl, CEO, U.S. Center for SafeSport
  • Rick Ankiel, Author, Former Major League Baseball Player
  • Dr. David Satcher, Former U.S. Surgeon General, Co-Chair of National Council on Youth Sports Safety
  • Nekia Kemp, Executive Director, Police Athletic League of Buffalo

Moderator: Mike Wise, Senior Writer/Columnist, The Undefeated

10:35 am – design for development

what is basketball's role in reforming youth sports?


  • Steve Keener, President/CEO, Little League Baseball
  • Chiney Ogwumike, WNBA Player
  • David Krichavsky, Vice President of Youth Basketball Development, NBA
  • Greg Kristof, CEO, Zero Gravity Basketball

Moderator: Karen Crouse, Sports Reporter, The New York Times


10:35 am – revitalize in-town leagues

latinos in soccer: what's the model?


  • Ed Garza, President of Urban Soccer Leadership Academy, Former San Antonio Mayor
  • Hugo Salcedo, Director at MaxInMotion, Former U.S. Soccer Olympian
  • Lawrence Cann, President/Founder, Street Soccer USA
  • Chris Moore, CEO, US Youth Soccer

Moderator: Alicia McConnell, Director of Training Sites and Community Partners, U.S. Olympic Committee


Rob Manfred, Commissioner, Major League Baseball

Moderator: Terry McDermott, Author, Off-Speed: Baseball, Pitching, and the Art of Deception

Noon – Lunch

Demos by The First Tee of Greater Washington, DC

Bobsled, courtesy of U.S. Bobsled & Skeleton

12:45 pm – think small

Bringing Play Spaces to Kids (Not the Other Way Around)


  • Ed Foster-Simeon, President/CEO, U.S. Soccer Foundation
  • Theresa Lou Bowick, Executive Director, Conkey Cruisers
  • Mike Lanza, Author, Playborhoods: Turn Your Neighborhood into a Place for Play
  • Kevin O'Hara, Vice President of Urban and Government Affairs, National Recreation and Park Association

Moderator: Mark Hyman, Author, Until it Hurts: America's Obsession with Youth Sports and How it Harms Our Kids


12:45 pm – encourage sport sampling

Golden opportunity: bringing swimming to minority communities


  • Reece Whitley, 17-Year-Old Swimmer, Philadelphia
  • Nikki Cobbs, Aquatic Coordinator, Baltimore City Rec & Parks Aquatics Division
  • Tom Fristoe, Founder/General Manager, TeamUnify
  • James Nicholson, Board Chairman, YMCA of Metropolitan Detroit

Moderator: Gary Hall Jr., Olympic Gold Medalist in Swimming


What’s Fair for Parents to Ask of Coaches?


  • Alan Ashley, Chief of Sport Performance, U.S. Olympic Committee
  • Harold Reynolds, MLB Network Broadcaster, Former Major League Baseball Player
  • Steve Stenersen, CEO, U.S. Lacrosse
  • Michelle Mundey, Mom of Neiko Primus (Nation's Top-Ranked, 9-Year-Old Basketball Player)

Moderator: Rebecca Lowe, Broadcaster, NBC Sports

2:35 pm – physical activity break (streamed live)

Emily Roske, 10, November Project/Bus Stop Project

2:45 pm – call for leadership (streamed live)

collaboration nation: what's possible when silos connect for kids?

Introduction: Chris Watts, Executive Director, National Fitness Foundation


  • Beth Baran, Co-Executive Director, Dick's Sporting Goods Foundation
  • David Egner, President/CEO, The Ralph C. Wilson, Jr. Foundation
  • Caitlin Morris, General Manager of Global Community Impact, Nike
  • Louis Shapiro, President/CEO, Hospital for Special Surgery
  • Gary Zenkel, President, NBC Olympics and President, Business, NBC Sports Group

Moderator: Tom Farrey, Executive Director, Aspen Institute Sports & Society Program

3:45 pm – What's your play? announcements (streamed live)

Speaker: Benita Fitzgerald Mosley, CEO, Laureus Sport for Good Foundation USA

4:10 pm – The best sports town in America (streamed live)

Conversation with New York Times reporter Karen Crouse on her upcoming book Norwich

Moderator: Jon Solomon, Editorial Director, Aspen Institute Sports & Society Program

4:30-7 pm – Reception


See Project Play Day 2 Schedule