At the Project Play Summit, we will release a simplified version of our Teamwork Toolkit – a free do-it-yourself tool that local leaders anywhere can use to mobilize their community to get and keep more youth playing sports. Aspen has begun teaching park and recs how to use this resource. But what else do local organizations need to make community-based sport the dominant model through age 12? How can high-quality curriculum get packaged up to recruit and retain kids at scale? How can national sports organizations and other trusted brands support them? How can not-for-profits, entrepreneurs and schools collaborate with them most effectively?
WATCH
PANELISTS
EVAN BRANDOFF
Co-Founder and CEO, LeagueSide
Evan Brandoff is the co-founder and CEO of LeagueSide, the nation's leading youth sports sponsorship platform. LeagueSide connects thousands of community youth sports organizations with sponsors including Comcast, Dunkin' and Academy Sports. LeagueSide allows for brands to achieve their community marketing and impact goals while fulfilling LeagueSide's mission of giving all kids the opportunity to play sports.
EDWARD ROLDAN
Director of Football, P.S./I.S. 76 (New York, NY)
Founder & President, Southeast Bronx Youth Coalition
Edward Roldan has designed and implemented a youth development sports model that bridges the gap in youth sports from the ages of 5 years old to 14 years old between local not for profit, local businesses, and local educational institutions. The programming includes building relationships with local educational institutions in low income communities which are socially, recreationally, and economically deprived. Its goal is to provide disadvantaged youth the ability to participate in sports & educational programming that is not feasible or available to youth that come from low income communities. Edward has been recognized by several organizations for the work he has done in the inner city, including Hospital for Special Surgery, USA Football, and local educational institutions.
NATE BALDWIN
Customer Success Manager, LeagueApps
Nate Baldwin has nearly 20 years of industry experience as an entrepreneur, program administrator, and advocate for inclusive, high quality sport experiences. From 2014 to 2020, Nate led the revitalization of the Appleton (WI) Parks & Recreation youth sports program, which achieved 75% overall participation growth during his tenure, culminating in recognition as an inaugural Project Play Champion in 2018. Nate recently accepted a position with sports management platform provider (and fellow Project Play Champion) LeagueApps, to help support the organization’s FundPlay inclusion and equity initiative, along with their adult recreation and municipal / parks & recreation partnerships. Nate is a frequent speaker, presenter and writer and is a founding member of the Community Revitalization Project, which assists communities with frameworks and mentorship to assess and redevelop their youth sport programming.
MODERATORS
Jennifer
Brown Lerner
Deputy Director
Ranya
Bautista
Program Associate
ADDITIONAL READING
Tom Farrey’s call to empower coaches and families
How can the community help youth sports recover?
