Below are some of the organizations that have supported events and content since Project Play launched in 2013. For information on opportunities, contact

Under Armour

To help civic and sport groups mobilize, Under Armour is partnering with the Aspen Institute to create Project Play: Baltimore. The initiative is designed to understand key barriers and develop realistic strategies to increase participation while documenting relevant findings with the goal of driving results across the city and country. The multi-year initiative will work to expand the quality and quantity of sport experiences for local youth so they may receive all of the associated physical, mental and social-emotional benefits.

We firmly believe that every young person should experience the life-changing impact of sport participation. This initiative will bring together thought leaders, caregivers, and community institutions to work toward sustainable solutions as well as highlight innovative programs that could become a model for others to follow. Community sports programs are the heartbeat of healthy, thriving communities – Project Play: Baltimore is an important next step in our collective efforts to ensure access for all. - Stacey Ullrich (Senior Director, Global Philanthropy)


In collaboration with more than 70 expert organizations, Nike released Designed to Move at the 2012 Clinton Global Initiative forum. Designed to Move is a physical activity action agenda with two important calls to action which will integrate into Project Play through a series of roundtables: Ask 1: Create early positive experiences for children. Ask 2: Integrate physical activity into everyday life.The global physical inactivity crisis that is threatening to cripple national economies and shortchange our children's future is a problem that no one can solve alone. That's why the collaborative dialogue that Project Play creates is such a uniquely effective tool in the development of solutions to get and keep more kids active. -- Nathan Plowman, Partnerships Director, Access to Sport, Nike, Inc.

Robert Wood Johnson Foundation

Project Play was launched at an April 2013 summit with the support of the Robert Wood Johnson Foundation, the nation's largest philanthropy devoted solely to the public's health. After the gathering of insights by thought leaders in a series of events, a project report, underwritten by RWJF, will offer a path forward to help stakeholders build a culture of health through sport models that serve the needs of all children and all communities.

We need to find links to connect youth sports advocates with others working in different ways to promote health and prevent childhood obesity throughout our country. If we're successful in doing this, we'll do more than just reimagine youth sports in America, we'll reinvigorate the health of a generation to come. -- Sharon Roerty, Program Officer, Robert Wood Johnson Foundation

Laureus Sport for Good USA

Laureus Sport for Good Foundation USA harnesses the power of sport to tackle some of society's most challenging problems, working to improve health outcomes, reduce youth violence, support educational attainment, increase employability, and fight discrimination in the United States. The organization is part of a global Laureus Sport for Good Foundation that supports over 150 community projects in 35 countries.

Project Play is shifting the paradigm of youth sports in the United States. By bringing different groups together, facilitating important conversations, and offering powerful recommendations for action, Project Play is highlighting the importance of giving all kids the opportunity to participate and thrive in sports. Laureus USA turns to Project Play for current trends within the youth sports landscape, and has integrated some of its recommendations into our own strategies. - David Flynn, Senior Program Manager

Harris Family Charitable Foundation

The mission of Harris Family Charitable Foundation (HFCF) is to improve lives and strengthen communities through the transformative powers of sport and enhanced wellness.  HFCF supports organizations that inspire and unleash the potential of youth, optimize the health and vitality of individuals and whole populations, and help to build more vibrant communities.  HFCF's focus on sports-based youth development is grounded in the belief that all children can succeed when provided with support that helps them build the right skills and motivation.

High-quality, sports programs are a powerful -- and underutilized -- tool for helping youth to realize their full potential by advancing academic achievement and promoting positive character and physical development.   By partnering with Project Play, we hope to increase the visibility of sports-based youth development organizations and increase opportunities for underserved populations. – Kerin Hempel, Executive Director, the Harris Family Charitable Foundation

Mount Sinai Health Systems

The Mount Sinai Health System is an integrated health system committed to providing distinguished care, conducting transformative research, and advancing biomedical education. Structured around seven hospital campuses and a single medical school, the Health System has an extensive ambulatory network and a range of inpatient and outpatient services—from community-based facilities to tertiary and quaternary care.

The System includes approximately 6,100 primary and specialty care physicians; 12 minority-owned free-standing ambulatory surgery centers; more than 140 ambulatory practices throughout the five boroughs of New York City, Westchester, Long Island, and Florida; and 31 affiliated community health centers. Physicians are affiliated with the renowned Icahn School of Medicine at Mount Sinai, which is ranked among the highest in the nation in National Institutes of Health funding per investigator. Seven departments at The Mount Sinai Hospital and one at the New York Eye and Ear Infirmary (NYEE) ranked nationally in the top 25 in the 2015-2016 “Best Hospitals” issue of U.S. News & World Report. Mount Sinai’s Kravis Children’s Hospital is also ranked in seven out of ten pediatric specialties by U.S. News & World Report.

Project Play is addressing one of the most significant health issues facing the United States today: childhood obesity. At the Mount Sinai Health System, our job is to keep people healthy and out of the hospital. By encouraging every kid to "get in the game," Project Play is helping to make sure that our children become healthy and more active, habits that will pay off throughout their lives. We are proud to partner with Project Play in this effort.  Kenneth L. Davis, MD, President and CEO, Mount Sinai Health System

President's Council on Fitness, Sports & Nutrition

The President's Council on Fitness, Sports & Nutrition engages, educates, and empowers all Americans to adopt a healthy lifestyle that includes regular physical activity, sports participation, and good nutrition. The Council will continue to elevate the eight identified strategies of the Project Play Playbook with a specific emphasis on encouraging sports sampling, training all coaches, and reintroducing free-play.  Additionally, the Council will focus on addressing the populations most at-risk, including girls and individuals with disabilities. 

As a key partner of Project Play, the President's Council will continue to explore opportunities that extend the benefits of sports participation to all youth in America. Sports can create early positive experiences that support personal development, physical and mental health, helping our nation's young people develop healthy habits that will last a lifetime. It's critical that opportunities to participate in sports are inclusive, accessible, and fun for kids of all backgrounds, genders and abilities. - Shellie Pfohl, Executive Director, President's Council on Fitness, Sports & Nutrition

American College of Sports Medicine

The American College of Sports Medicine (ACSM) is the largest sports medicine and exercise science organization in the world, and a strategic partner with Project Play. Sharing a vision to ensure the overall health, safety and treatment of athletes, ACSM is dedicated to working collaboratively to help Project Play meet its objectives.

Sports is a powerful platform for social good and progress, and mass participation in the United States and around the world. There are opportunities and needs for sports, especially youth sports, to become even more enjoyable, safer and more accessible. The Project Play strategy has had a uniquely thoughtful and insightful development, based on a series of convenings on key subjects around the United States. ACSM is pleased to be a multifaceted collaborator with Project Play, focusing on the medical and sports medicine fields to become even more of a force in making youth sports a vehicle for progress at the individual, family, community and national levels. -- Jim Whitehead, CEO, American College of Sports Medicine

US Tennis Association

The USTA is the national governing body for the sport of tennis and the leading voice in organizing a joint statement among professional sports leagues and national governing bodies to support multi-sport play. To help convey that message, the USTA hosted a roundtable discussion during the 2015 US Open focused on how we can all collectively do more to keep kids playing sports by encouraging sports sampling. It will continue to help organize leading sport bodies to develop shared actions that respond to the Project Play report.

The USTA was seeking the most effective platform to publicize the importance of multi-sport play and realized the message should come from many leaders in sport and not be exclusive to tennis. We’re so proud that a joint statement endorsed by 28 NGBs, five professional leagues and other notable organizations was published Aug. 10 in Sports Business Journal.  This was the first collective effort by the sports industry to mobilize around a key strategy in the Project Play report and serves as an unprecedented move to address falling participation rates in sport.
– Sue Hunt, CMO, United States Tennis Association
USA Bobsled & Skeleton
USABS, based in Lake Placid, N.Y., is the national governing body for the sports of bobsled and skeleton in the United States. As part of a four-year partnership, the federation wrapped a sled for the 2014-15 World Cup season with the Project Play logo to draw domestic and international attention to the effort to keep kids active through sports. More on the partnership here.
Project Play is finding ways to reverse troublesome trends in youth sports and get back to the basics of having fun, building character, promoting teamwork, and keeping kids active. These are all traits that have been integral for our athletes in their journey to the National and Olympic team and we are proud to support Project Play in their mission. – Darrin Steele, CEO, USABS