Project Play 2020

Shared goals

Project Play 2020 is a multiyear effort by leading organizations to grow national sport participation rates and related metrics among youth. This is the first time that collective, coordinated action is being taken nationally for shared goals to make sport accessible to all kids, regardless of zip code or ability.

Q&A about this group

Which youth sports metrics are this group focused on? How will this group measure success? What types of programs or initiatives could emerge from this group? What's the process to develop opportunities for success? Can other organizations join Project Play 2020? Learn more in our Q&A primer about Project Play 2020.

Project Play Champions

Project Play Champions are organizations taking new, meaningful, specific actions consistent with the strategies of Project Play. Annually, we will select organizations to be Project Play Champions. See our list of Project Play Champions and congratulations to all of the winners.

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Why does Project Play 2020 matter?

The need is clear for Project Play 2020. The number of kids playing sports keeps decreasing, especially lower-income youth. Only 37 percent of all kids ages 6-12 played team sports on a regular basis in 2017 – down from 45 percent in 2008. This is a public health concern as physical activity declines for youth. 


The Association of Chief Executives for Sport distributed a nine-question Project Play checklist for National Sport Organizations to advance sport sampling — a key priority of the Project Play 2020 advisory group and a core concept of the U.S. Olympic Committee’s American Development Model — and encouraged members to participate. Over the next year, Project Play will work with those organizations, and others as they are added, to check more boxes.

take our survey

Project Play 2020 is developing tools to promote sport sampling and coach training. Please take this short survey to help us understand what resources organizations need to grow sport participation and satisfaction among youth.

“No one organization alone can build healthy kids and communities through sports. It will take like-minded groups, even competitors, collaborating to get kids off the couch without running them into the ground.”
— Tom Farrey, Aspen Institute Sports & Society Program executive director