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Rethinking the ROI of Youth Sports

Many parents have seen the cost of elite youth sports balloon in pursuit of a college scholarship. But as loss of revenues from COVID has decreased the number of scholarships available, how has the equation shifted for parents, colleges, and youth sports programs?

Welcome

Michael Lewis on Why Parents Play This Game

The author of The Blind Side and Moneyball shares insights about his adventures as a travel team parent of a softball-playing daughter, the subject of a new audiobook.

Where Did the Incentives Go?

Youth sports have been reshaped by the chase for the NCAA scholarship and team roster spot, with parents investing in private training as early as grade school in the hopes of a downstream ROI for their child. Since COVID-19, colleges have cut hundreds of programs, moving many to club status. This session explores where the trend is headed and asks: How will youth sports be impacted? How can colleges help center the model more on the values of health and inclusion?


 
 

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