Like other professional leagues that are members of Project Play 2024, MLS has come to recognize both the need and the opportunity to introduce programs at the very opposite end of the talent pipeline that delivers their commercial product. Tom Farrey, executive director of the Sports & Society Program, sat down with MLS executive VP and chief engagement officer Sola Winley to ask why.
LeagueApps’ Goldberg: Tech and advocacy matter
Stack Sports CEO: Use big data to help close participation gaps
Stack Sports is an emerging software-as-a-service provider and the newest member of the Project Play 2024 industry roundtable. In this PP2024 Member Spotlight, Stack Sports CEO Jeff Young sits down with Tom Farrey to talk about why Stack has made it their business to grow youth sports participation.
Nike’s Caitlin Morris: “Be a Change Agent”
Nike isn’t just the largest athletic apparel company in the world. It’s the largest sports brand in the world, dwarfing any company, team or league. When the Swoosh moves, so does planet sports. In a Project Play 2024 Member Spotlight interview, Tom Farrey sits down with Nike VP Caitlin Morris to reflect on what was – and what’s next.
USOPC’s Rocky Harris: Let’s “rethink” sport in America
The U.S. Olympic and Paralympic Committee occupies a unique place in the national and global landscape. The U.S. is one of the few countries in world without a ministry of sports or some government body to guide and fund sport development. Here, the closest entity to that is the USOPC, a private, non-profit organization that since passage of the 1978 Amateur Sports Act has been asked to “establish national goals for amateur athletic activities” and “encourage physical fitness and public participation” in sports, plus represent the nation in Olympic matters.