Project Play Summit

Angela Ruggiero: Use esports to get kids physically active

After four gold medals, Hockey Hall of Famer Angela Ruggiero retired from the U.S. women’s national hockey team in 2011. Her new career may be even busier and more impressive. Ruggiero is co-founder/managing director of Sports Innovation Lab, chief strategy officer of the Los Angeles 2028 Olympic bid committee, and an executive board member of the International Olympic Committee (IOC).

Tom Farrey, executive director of the Aspen Institute Sports & Society Program, recently spoke with Ruggiero. The wide-ranging conversation touched on sports tech innovation, improving youth sports through the L.A. 2028, Olympics, and whether the rising popularity of esports videogaming could undermine – or actually help – participation in traditional sports.

Latinos en el fútbol: ¿Cuál es el modelo en los Estados Unidos para no dejarlos atrás?

Johnny Martínez jugará fútbol universitario este otoño - y lo estará haciendo como un estudiante de negocios con una beca académica de la Universidad de Lady of the Lake. Es el primer graduado de la Academia Urban Soccer Leadership (USLA), que en el 2010 comenzó a ayudar a los jóvenes del área urbana de San Antonio a jugar fútbol y avanzar hacia oportunidades universitarias.

Más podrían surgir. El ex alcalde de San Antonio, Ed Garza, quien fundó la USLA, indicó que el hermano menor de Martínez ya ha visitado varias universidades en Boston y quiere asistir a Duke por motivos académicos.

MaxInMotion empodera a las ligas de fútbol SoCal latino para que puedan ayudarse a sí mismas

Antes de que Hugo Salcedo fuera un futbolista olímpico estadounidense y un ejecutivo de fútbol que se convirtió en director de desarrollo de la Confederación de Norteamérica, Centroamericana y del Caribe de Fútbol (CONCACAF), era un chico de secundaria con inglés medio que se enfrentaba a un futuro incierto.

Street Soccer USA construye confianza a nivel nacional con niños desatendidos

Hay un tema común entre los innovadores que ayuda a los jugadores de fútbol juveniles desatendidos: Construir confianza. Lawrence Cann puede relacionarse. Cuando tenía 9 años, la casa de sus padres se incendió.

"Tenía una red de confianza porque mi entrenador me llevó a la práctica de fútbol", dijo Cann. "Lo que parecía algo malo era una mera afirmación sobre la vida: 'Wow, hay una comunidad apoyándome".

La Fundación de la Ciudad de Park City observa la integración a través de la recreación en Utah

Veintiún por ciento de los estudiantes escolares de Park City, Utah, son latinos. El número de latinos que practican deportes, no obstante, es mucho menor. El Club de Fútbol de Park City por ejemplo, solamente tiene una participación por parte de la comunidad hispana del 9%.

Esports dilemma: How to pass video games down to new generations

Let me start with something really positive about esports before considering some thornier issues. A larger proportion of fans and AVID fans of esports participate in sports and/or exercise on a weekly basis than those who are not esports fans. Esports fans are NOT game-chair-potatoes. I will come back to this after taking on some fundamental questions about esports.

An Olympian explains how video games can get kids active

After four gold medals, Hockey Hall of Famer Angela Ruggiero retired from the US women’s national hockey team in 2011. Her new career may be even busier and more impressive. Ruggiero is the co-founder and managing director of Sports Innovation Lab, chief strategy officer of the Los Angeles 2028 Olympic bid committee, and an executive board member of the International Olympic Committee (IOC). On Sept. 6, she will speak at the Aspen Institute’s Project Play Summit on a panel titled, “From Pokémon Go to Esports: Lessons and Opportunities.” Portions of the Summit will be streamed live. See the full agenda here.

Tom Farrey, executive director of the Aspen Institute Sports & Society Program, recently spoke with Ruggiero. Their wide-ranging conversation touched on sports tech innovation, improvements to youth sports through the LA 2028 Olympics, and whether the rising popularity of esports video gaming undermines — or actually helps — participation in traditional sports.

The Sports Innovation Lab seems like a great canvas to pursue your many curiosities. Why create such a firm?

Part of my motivation to found the Sports Innovation Lab was all the time I spent on various boards shaping decisions with very little objective and analytic information. I’m obviously curious about business in general. I got my MBA at Harvard and studied how technology has changed multiple industries. I realized if there is a way to help the industry I love — the sports industry — adopt the right technology quicker, accelerate innovation, create the right partnerships, find the right people, and find the right markets, I wanted to do that. We want to help companies that are on offense come in and test out products and services in sports that they could actually leverage into wider markets. Sports is just the test bed, but can be the platform to tell the story.

How do you look at the opportunity around the LA Olympics in 2028?

LA 2028 is unlike any Olympics ever. Usually, there’s a seven-year horizon between the bid selection and the Games. This is the first time ever it will be an 11-year horizon, and on top of that, we’re not building a single new venue. It’s a sustainable bid at the core. We’re going to build a Games that fits the needs of the city, not the other way around. We’ll build some temporary venues, but we’re using existing infrastructure in LA.

So people go, “Well, where’s the budget going to go?” What’s important to us is using the Olympics as a platform to inspire America, inspire Angelenos, and get kids more involved. Starting in 2018, we’re going to create more opportunities for youth sports in LA — a full 10 years before the Games — as a lasting and impactful pre-legacy.

It’s been reported that the IOC will provide $160 million for youth sports programs. It’s very early, but are there specific ideas LA has of how to disperse that money?

Disbursement is at LA 2028’s discretion, but it will fund youth sports in Los Angeles today. It’s basically an advance on the payment that’s typically given during the Games to help endow youth sports today. That’s another innovation in and of itself, where a lot of the focus of this is on the pre-legacy and not the post-legacy.

When I had youth camps, everything was a disguised competition. Kids love that.

The topic of your panel at the Project Play Summit overlaps here a little bit. There’s talk of Paris adding esports to the 2024 Olympic set of sport offerings. How should we feel about that?

I look at sports and think, ok, people huddle around a TV and they watch football and they don’t participate, and they never will participate, but they just love watching. Kids might do the same thing with esports. You can’t deny the numbers.

At Sports Innovation Lab, we’re actually spending a lot of time really understanding the dynamics between sports and esports, and how traditional sports could leverage what esports is actually doing right. Within this trend, esport athletes are engaging with their fans more, they’re creating an atmosphere where no one’s looking on their phones. They’re actually present in the building. It is worth studying and understanding at the very least.

Is there anything that youth sport organizations can learn from esports?

If all you do is sit and play games and watch people play games and you’re never active, that’s definitely not in line with getting active fans to participate in your sport. But, if traditional sports organizations can figure out the mechanism to turn them into participants – maybe they play Madden (the NFL video game) and there’s an easy way for them to sign up and play football. That’s part of the reason the NBA is investing in the NBA2K esports league. The hope is that they’ll convert some of these kids into participants of basketball as well.

Think about adults with Fitbit and a lot of fitness options that they gamify to get more activity into their day. If you think from that same framework then yeah, absolutely, traditional sports and youth sports could learn from esports and Pokémon Go. When I had youth camps, everything was a disguised competition; it was a game. Kids love that. They push themselves a lot harder. Maybe youth sports creates a virtual community so then there are more ways to stay in touch with those kids. There’s a company creating a mechanism for marathoners to meet up with other marathoners in advance so they can train eight months out with someone they know is going to be running alongside them on the day of the race. Suddenly, you’re using technology to bring communities together to do physical sport — to actually move.

You’ve done so much in your early part of your career. What drives you?

What I think I have realized is that you can have a personal impact at a very individual level. When I was coaching kids’ camps — I had a girls hockey school for 10 years — I got to know the girls’ names, I saw them develop, and I stayed in touch with them. But now in my capacity with the IOC or LA or with my company, I’m trying to change the world in a more scalable way – affecting change that’s on a policy level or creating a new business model that doesn’t exist. What drives me is finding those right endeavors and then just putting my heart into those pieces, and seeing real change. I think in some cases I’m driven to win a game (while playing hockey), and in others I want to help shape the world. I want to help change the world in a positive way.

The story was originally published here.

Michelle Obama on making sports accessible and affordable

First Lady Michelle Obama says play, nutrition, and physical activity aren’t available to every child — and that’s a problem. With the annual cost of sports participation around $2,200 per child, these opportunities are increasingly available only to wealthier families.

A report from the Sports and Society Program at the Aspen Institute shows parents have concerns around risk of injury, the quality or behavior of coaches, time commitment, and the emphasis on winning over having fun. What can be done to ensure children are being physically active and learning team skills? Obama discusses accessibility and affordability of sports with her brother and ESPN analyst Craig Robinson. Michael Wilbon, host of ESPN’s “Pardon the Interruption,” moderates the conversation.

Catch up on previous episodes by visiting the Aspen Ideas Festival website.

Marci Krivonen is the associate editor and producer of public programs at the Aspen Institute.

The “Aspen Ideas to Go” podcast is a weekly show featuring fascinating speakers who have presented at the Aspen Ideas Festival and other public programs offered by the Aspen Institute — including Aspen Words, the Alma and Joseph Gildenhorn Book Series, and various events around the country. For a curated listening experience, subscribe to the podcast on iTunes or listen to each episode on the Aspen Ideas website.

Project Play Summit 2016 recap: Elevating access to sport

Above, ESPN Analyst Craig Robinson in conversation with his sister, first lady Michelle Obama, at the 2016 Project Play Summit.

More than 450 leaders at the intersection of sport, youth, and health convened yesterday in Washington, DC, for the 2016 Project Play Summit, where panels explored ways to grow youth access to sport and first lady Michelle Obama issued a direct appeal to stakeholders to close the gap for children from low-income homes. A live-stream audience followed along, with the event trending on social media during the day.

Read below for a roundup of highlights from the day.

FLOTUS calls for more investment in access to sports

In perhaps her most extended comments on the topic, Obama marveled at the disparities in resources spent on children and sports across communities. She offered insights as part of a featured conversation with her brother Craig Robinson, moderated by his ESPN colleague Michael Wilbon.

“So many communities are becoming play deserts,” she said. “But, in wealthy communities, there is a wealth of resources. You can be in field hockey, or you can learn how to swim. There are aquatic centers… I’ve seen the difference, the disparities are amazing to me. So are we saying that some kids are worthy of that investment of physical activity and then there are millions of others who aren’t? And what’s the role that we as a society have for making sure that we have equal access?”

With her mother Marian Robinson seated in front of her in the first row, the session felt less like a keynote and more like an intimate living room conversation with reflections on how much the youth sports experience has changed, for the better and worse, since she and her brother were growing up in South Side Chicago in the 1970s. Wilbon also was raised in South Side Chicago.

The three of them reminisced about the days they all spent playing with local neighborhood, engaged in low- or no-cost physical activity — indoors and outdoors — often organized by the children themselves.

“We would play all day long, for hours,” Obama said.

“All you had to do was report back to the house every couple of hours,” Robinson replied.

Today, with increased concern of public safety and many public parks and playgrounds in rapid decline, parents are left with fewer — and more costly — choices for youth sport. That being the case, Obama called on the sports industry and other sectors to find the funding to get more children engaged in sports, describing it as an “investment” in their own future given the relationship between participation and fandom as well as the development of more elite athletes.

“Whatever the dollar figure is, as a society, as taxpayers, as corporate America, we should figure out how much that costs and then pay for it,” she said. “Period.”

Watch video of the full interview on YouTube.

Tennis Legend Billie Jean King calls for more female coaches

Tennis champion, gender equality and gay rights activist Billie Jean King encouraged the audience to not forget about females when thinking about accessibility for sports. “We don’t have enough women coaches,” she said. “I am sorry to say it. Don’t forget about the girls and the women, we are half of the population. I am serious. We are forgotten.”

Only one in four youth sport coaches were women in 2015, according to data in Project Play’s latest report, “State of Play: 2016,” a draft of which was released at the summit. There’s been no growth in the percentage of women coaches in recent years. (A final version of the report will be released in the coming weeks, incorporating insights from the Summit where the crowd used instant polling software to assess the state of play in each of the eight strategies identified in the seminal Project Play report, “Sport for All, Play for Life: A Playbook to Get Every Kid in the Game”).

The former World No. 1 tennis player also stressed the importance of sports in making communities safer, and its role in making us more resilient and self-aware.

See news coverage in The Washington Post. Also check out our Storify coverage and find the most tweetable moments by searching for #projectplay. The full list of sessions and panels, and associated materials, can be found on the 2016 Project Play Summit event page. Check back later as more video from those sessions is made available.

Tweets of the Day: Read below for some of the most tweetable moments from #projectplay.