Parents and leaders from across sectors believe in the power of sport to build healthy children and communities. They're concerned about rising participation fees, high attrition and low physical activity rates, injury risks, and a shift away from unstructured play. They also recognize that no one group alone can address these trends.

Project Play connects the silos and drives progress. Launched in 2013 by the Aspen Institute Sports & Society Program, the initiative develops, applies and shares knowledge that helps build healthy communities through sports. We produce reports that take measure of the state of play at the national, regional and city levels, with exclusive data and insights. We create frameworks and tools that stakeholders can use to grow access to quality sport. Then each fall, we pump new ideas into the bloodstream and push the movement forward at the Project Play Summit, the nation's premier annual gathering of leaders at the intersection of youth, sport and health.

We also mobilize leaders at the community level. In Baltimore, Harlem, Southeast Michigan and Western New York, we use Collective Impact methodology to create shared agendas and develop mutually reinforcing actions. We help foundations shape grant-making criteria, and connect local groups with national organizations that can lead to new investment or innovative partnerships. 

Most of our work to date has been focused on the base of our sport system, given the myriad benefits that flow to physically active children. In 2015, Project Play released a report that amounts to the first national framework on how to provide all children 12-and-under access to quality, affordable sport activity. A unifying document aggregating the most promising opportunities to emerge from two years of roundtables with 250+ experts, Sport for All, Play for Life: A Playbook to Get Every Kid in the Game offers a model based on the values of health and inclusion, with eight strategies for the eight sectors that touch the lives of children.

The playbook quickly became one of the most-read reports in the history of the Aspen Institute. In his keynote at the 2015 Project Play Summit, then-Surgeon General Vivek Murthy said, “You have built a very powerful roadmap“ for innovation and cross-sector collaboration, and encouraged groups to develop actions inspired by the report's concept of what good looks like in youth sports.

That, indeed, is what has happened.


project play's impact

  • 100+ organizations have used our work to shape their youth strategies or introduce symbiotic programs. Among them: professional leagues, media companies, national sport governing bodies, the YMCA of USA, parks and recreation departments, community sport providers, and the President's Council on Fitness, Sports & Nutrition.
  • 30+ providers have initiated commitments to action directly through our What’s Your Play?process that recognizes select, exemplary organizations at the annual Project Play Summit.
  • The U.S. Olympic Committee has advanced efforts to implement the American Development Model, a framework supported by Project Play to anchor our sport system in the principles of developmentally appropriate play. 
  • The first recommendations for the sport sector were created for the National Physical Activity Plan, inspired in part by Project Play. The Aspen Institute Sports & Society Program helped craft the recommendations in 2016 as members of the advisory group. 
  • 40+ influential sport bodies endorsed multisport play in response to the trend toward early sport specialization. NCAA leaders wrote a column for the Aspen Institute encouraging multisport play and calling on college sport leaders to reexamine early recruitment rules. 
  • Citing our work, major news media outlets have helped create a national conversation about access to and the challenges of youth sports. Among them: Time, NPR, The Washington Post, ESPN, SportsBusiness Journal, The Atlantic, and BBC. Read all coverage here.
  • The concept of "physical literacy" has been defined and elevated across sectors. With the support of the Robert Wood Johnson Foundation and the guidance of a working group of experts from education, academia and sport, the Aspen Institute produced the report Physical Literacy in the United States: A Model, Strategic Plan, and Call to Action. 
  • Community and regional foundations such as the Ralph C. Wilson, Jr. Foundation have entered the space, dedicating millions of dollars in grants to youth sports and shaping grant criteria to align with Project Play's eight strategies.
  • Multiyear Project Play model community initiatives have been introduced in Baltimore and Harlem, with the support of corporations and foundations. Efforts to mobilize leaders in Southeast Michigan, Western New York and the Greater Rochester area are also underway.
  • Collective progress has been made in reducing the percentage of youth who have no exposure to sport activity. In 2014, 19.5 percent of youth ages 6 to 12 did not play a sport in any form even one day during the year, according to the Sports & Fitness Industry Association, which conducts an annual household survey of sport participation and physical activity patterns. The latest data, from 2016, showed that figure had fallen to 17.9 percent. 
  • To further grow access to sport and improve key metrics as captured by SFIA, major industry groups and nonprofits in 2017 came together for the first time to pursue shared goals. Project Play 2020 will start by developing opportunities in coach training and sport sampling.
  • Parent Checklists have been created to empower caregivers to get and keep kids active through sports. The three, 10-question checklists are tailored to the age and engagement level of the child, and include companion video and links to resources.
  • A tool has been created to measure progress on annual basis, the national State of Play report, which offers the latest participation data, as well as exclusive insights and crowd-sourced grades on how well stakeholders are serving children and communities through sports.
  • The Project Play Summit has grown from one day to two. In 2017, a workshop day was added, with content designed to help local leaders create shared agendas and mobilize stakeholders where they live. The summit sells out each year, and #ProjectPlay annually trends nationally on Twitter during the event. Past speakers have included Major League Baseball Commissioner Rob Manfred, Olympian Allyson Felix, and Michelle Obama.
  • Now, other countries have begun using the Project Play framework to reimagine their sport delivery systems for youth. In December 2017, the Aspen Institute in Romania announced a partnership with Romania's Olympic committee to develop a plan.

In sum, Project Play has become the engine to reimagine community sports – in their best form.

The aggregator, the unifier, the commons for all honorable programs and efforts that serve children through sports.
— Jim Whitehead, CEO of the American College of Sports Medicine, on Project Play

our Mission

An initiative of the Aspen Institute Sports & Society Program, Project Play develops, applies and shares knowledge that helps stakeholders build healthy communities through sports. 


The mission of the Aspen Institute Sports & Society Program is to convene leaders, facilitate dialogue, and inspire solutions that help sports serve the public interest. The program provides a venue for thought leadership where knowledge can be deepened and breakthrough strategies explored on a range of issues. More: sportsandsociety.org.


The Aspen Institute is an educational and policy studies organization based in Washington, D.C. Its mission is to foster leadership based on enduring values and to provide a nonpartisan venue for dealing with critical issues. More: www.aspeninstitute.org